The Bydand Story

Bydand is the motto of the Scottish House of Gordon. While it has no direct translation to modern English, it is generally accepted as having come from one of two sources.

The Scottish Highlands

Bydand is thought to be a corruption of a Gaelic term usually interpreted as steadfast, or enduring, faithful, and abiding. There are further linguistic studies that indicate the more accurate meaning would be 'to stand prepared.' The implication then is that one has been and currently is standing ready, fully prepared for whatever might come. In this sense, it corresponds very closely to the United States Marine Corps motto, Semper Fidelis.

Alternatively, Bydand is thought to be a shortened version of the Scots phrase "Bide and Fecht" meaning to stand and fight. Over the years, it came to be understood that if one were to 'bide,' one was certainly going to 'fecht.'

In both cases – whether interpreted as "steadfast" or "stand and fight", Bydand is a most appropriate name for our company, as our philosophy is to be steadfast in our support to you – we will stand and fight to ensure that we exceed your needs and requirements.